The Royal British Legion

Rethinking Remembrance with VFX


In this poetic advert, The Royal British Legion asks viewers to rethink Remembrance.

Against a narration of the war poem ‘In Flanders Fields’, the spot shows animated poppy seedlings slowly sprouting from the ground in everyday settings, symbolising the ubiquity of the organisation and those it supports. Every intricate detail was constructed by Gramercy Park Studios (GPS).

The Royal British Legion
Creative Agency
Y&R London
Production Company
Cole Paviour
Post Production
GPS@Hogarth (VFX, Colour, Sound Design)