CARLSBERG

Adding light and colour to the hospitality industry

Brief

The hospitality industry is going through hard times, so Carlsberg, as part of its #AdoptAKeg campaign, wanted to urge people in its native Denmark to enjoy a bottle or can to support pubs and bars by scanning the label and redeeming it for pints once they reopen.

CLIENT
Carlsberg
AGENCY
Grey Copenhagen
PRODUCTION COMPANY
Townhouse
POST PRODUCTION
GPS@Hogarth (Colour & VFX)